Department of Sport and Recreation

With an ever increasing need to engage via social media platforms, the Department of Sport and Recreation was looking for simple and eye catching ways to communicate key messages about the value of sport and recreation. Competing for the audience’s limited attention in the online space is a challenge so the visuals needed to be eye catching and instantly connect with an audience.

My role on this project was to conceive the visual concepts and to bring these to life as the art director and photographer by shooting and compositing the images and creating the branding for the series.